Challenge
What had to change
No CMS-fluent team, no consistent typography across EN / AR, no measurement of inbound.
Professional services
Bilingual brand presence for a regional services group.
A clean bilingual brand site with structured content the in-house team can extend, plus a content engine ready for SEO.
Approach
How we got it back under control.
Token-based design system
Brand tokens defined once in code; reused across every page and partial. Theming and RTL handled at the token layer.
Content engine
Page templates designed for content velocity — the team adds new pages without engineering.
Measurement on day one
Server-side analytics + dashboards for inbound visibility from launch.
Outcomes
The measurable result.
< 12w
Discovery → live
EN/AR
Native bilingual content
What shipped
Core features and controls.
Bilingual EN / AR
Token-based design system
WP-admin content authoring
Server-side analytics
SEO foundations
Stack
WordPress
PHP
Polylang
They handed us something we can run.
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