Challenge
What had to change
Original site treated Arabic as a translation overlay; checkout latency was high; back-office actions required engineering tickets.
Retail
Retail brand, online — bilingual and ops-ready.
Almenhaz needed a storefront that handled bilingual catalog + checkout cleanly, with the back-office their team could actually run from.
Approach
How we got it back under control.
Bilingual-first catalog
Catalog, search, checkout — all RTL-aware. Arabic is a first-class data field, not a string substitution.
Self-serve back office
The merchant team can update catalog, prices, banners and promotions without engineering involvement.
Performance budget
< 200ms server response, < 2s LCP on 4G — held to in CI.
Outcomes
The measurable result.
< 2s
LCP on 4G mobile
EN/AR
First-class bilingual catalog
What shipped
Core features and controls.
Bilingual EN / AR catalog
Tokenised payments (Stripe, Tap)
Self-serve merchandising
Loyalty integration
PDPL-aligned hosting
Stack
TypeScript
Next.js
Stripe
Postgres
Our team can finally run the store without filing engineering tickets.
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