Challenge
What had to change
Original site treated Arabic as a translation overlay; checkout latency was high; back-office actions required engineering tickets.
Retail
Retail brand, online — bilingual and ops-ready.
Almenhaz needed a storefront that handled bilingual catalog + checkout cleanly, with the back-office their team could actually run from.
Approach
How we got it back under control.
Bilingual-first catalog
Catalog, search, checkout — all RTL-aware. Arabic is a first-class data field, not a string substitution.
Self-serve back office
The merchant team can update catalog, prices, banners and promotions without engineering involvement.
Performance budget
< 200ms server response, < 2s LCP on 4G — held to in CI.
Outcomes
The measurable result.
< 2s
LCP on 4G mobile
EN/AR
First-class bilingual catalog
What shipped
Core features and controls.
Bilingual EN / AR catalog
Tokenised payments (Stripe, Tap)
Self-serve merchandising
Loyalty integration
PDPL-aligned hosting
Stack
TypeScript
Next.js
Stripe
Postgres
Our team can finally run the store without filing engineering tickets.
تواصل معنا
حدّثنا عن مشروعك.
نعود إليك خلال يوم عمل واحد بالشخص المناسب للحديث معك.
موثوق به من قِبَل المؤسّسين في الرعاية الصحية والضيافة والخدمات المهنية. المقرّ في لندن · تسليم ثنائي اللغة EN/AR · نوقّع اتفاقيات سرّية