Challenge
What had to change
Existing site was unmaintained, slow on mobile, and had no clear way to add new long-form content.
Personal brand
A personal brand site for a public-facing practitioner.
A clean, fast, content-engine personal brand site — bilingual, SEO-ready, accessible.
Approach
How we got it back under control.
Content-first IA
Information architecture built around the content the practitioner publishes most often, not around brand-page conventions.
Performance budget
< 1.5s LCP on a 4G connection. Held in CI.
Minimal admin surface
A trimmed WP admin: only the fields that matter, no Elementor cruft.
Outcomes
The measurable result.
< 1.5s
LCP on 4G
AA
WCAG accessibility
What shipped
Core features and controls.
Bilingual long-form content
Newsletter + RSS
Performance budget enforced in CI
Accessibility AA
Stack
WordPress
PHP
Polylang
They removed everything I did not need — and I can tell.
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