Challenge
What had to change
Existing site was unmaintained, slow on mobile, and had no clear way to add new long-form content.
Personal brand
A personal brand site for a public-facing practitioner.
A clean, fast, content-engine personal brand site — bilingual, SEO-ready, accessible.
Approach
How we got it back under control.
Content-first IA
Information architecture built around the content the practitioner publishes most often, not around brand-page conventions.
Performance budget
< 1.5s LCP on a 4G connection. Held in CI.
Minimal admin surface
A trimmed WP admin: only the fields that matter, no Elementor cruft.
Outcomes
The measurable result.
< 1.5s
LCP on 4G
AA
WCAG accessibility
What shipped
Core features and controls.
Bilingual long-form content
Newsletter + RSS
Performance budget enforced in CI
Accessibility AA
Stack
WordPress
PHP
Polylang
They removed everything I did not need — and I can tell.
تواصل معنا
حدّثنا عن مشروعك.
نعود إليك خلال يوم عمل واحد بالشخص المناسب للحديث معك.
موثوق به من قِبَل المؤسّسين في الرعاية الصحية والضيافة والخدمات المهنية. المقرّ في لندن · تسليم ثنائي اللغة EN/AR · نوقّع اتفاقيات سرّية